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Photo Info

Dimensions1680 x 1200
Original file size2.64 MB
Image typeJPEG
Color spaceAdobe RGB (1998)
Date taken17-Jun-14 17:29
Date modified5-Aug-14 20:07
Shooting Conditions

Camera makeCanon
Camera modelCanon EOS 5D Mark III
Focal length30 mm
Max lens aperturef/2.8
Exposure1/125 at f/9
FlashNot fired, compulsory mode
Exposure bias0 EV
Exposure modeManual
Exposure prog.Manual
ISO speedISO 400
Metering modePattern
_V5B2704 Pump Milk or Spin

_V5B2704 Pump Milk or Spin

Sounds like the options the media has to present a story!

Pump it up ~ where there is little behind the story. i.e. ebola

Milk it ~ for the viewer count i.e. CNN Malaysian Air crash 4 week coverage.

Spin it ~ to meet the agenda: i.e. name it!